OUR VISION
To build Africa’s largest social competition ecosystem, where millions connect, compete, and thrive through the power of play.
BID SPORTS INTERNATIONAL
Connecting millions through
the power of play.
Bid Sports International is transforming Africa’s beloved games and social competitions into structured, professional, and commercially vibrant sports and entertainment experiences. We combine technology, talent, community, data and strategic partnerships to turn everyday play into extraordinary opportunities.
We are not just changing how Africa plays— we are building a new category at the intersection of sport, entertainment, technology, culture, and commerce, starting in Africa and built for the world.
01 / ABOUT US
Who We Are
At Bid Sports International (BSI), we believe that competition is more than a game—it is a catalyst for connection, community development, talent discovery, and economic empowerment.
Across Africa, millions of people engage daily in leisure games and social competitions. Yet these activities remain largely informal, fragmented, and commercially underdeveloped. We exist to change that.
Through innovative competition structures, proprietary technology, strategic partnerships, and entertaining experiences, BSI is transforming everyday games into organized competitions that create value for players, fans, sponsors, host venues, and communities. We are building the ecosystem that makes play matter and becomes Africa’s next great sports & entertainment platform.
OUR MISSION
To be the leading technology-enabled platform that transforms everyday games into structured competitions, compelling content, and economic opportunities for individuals and communities.
WHAT WE DO
We build the full field of play.
↗Organize competitive leagues and tournaments
↗Develop talent pathways
↗Deliver sponsorship opportunities
↗Enable social and economic impact
↗Build player communities
↗Create entertainment experiences
↗Produce engaging digital content
↗Empower growth
OUR VALUES
The principles behind every move.
Excellence
We pursue the highest standards in everything we do.
Integrity
Fairness, transparency, and accountability guide our actions.
Innovation
We continuously develop new ways to enhance participation and engagement.
Inclusion
Everyone deserves an opportunity to compete and belong.
Community
Strong communities create stronger societies.
Impact
We measure success not only by profit, but by the value we create.
OUR LONG-TERM AMBITION
To become the leading social competition platform in Africa and a globally recognized innovator in community-driven sports and entertainment.
02 / TEAM
People moving play forward.
A multidisciplinary group of leaders across finance, sport, media, talent development, and strategic partnerships.
Daniel Ajayi
Vision, Strategy & Governance
PROFILE
Daniel Ajayi is a financial services executive with over 15 years of leadership experience across credit, payments, and financial inclusion in Africa. He is skilled in building sustainable business growth through capital structuring, product development, disciplined risk management, stakeholder collaboration, and cross-functional leadership. Recognized for strengthening governance frameworks that balance profitability with financial prudence, he brings a unique blend of commercial acumen, regulatory expertise, and execution capability to build resilient businesses for economic growth across emerging markets.
Deji Omotoyinbo
Content & Broadcasting
PROFILE
Award-winning sports broadcaster and media executive with over 30 years of experience delivering premium sports content across radio, television, and digital platforms. Renowned for hosting Sports Express, one of Nigeria's longest running and most respected daily sports radio programmes since 2002, he has created compelling content for SuperSport, CGTN, TVC, and Channels Television. As News & Content Director at AFROSPORT TV, he leads editorial strategy for Nigeria's first 24-hour free-to-air sports television channel, and is passionate about building the next generation of sports-media professionals.
Ayodeji Adegbenro
Partnerships & Sponsorship
PROFILE
Ayodeji Adegbenro is a football executive with over 15 years of leadership experience spanning European football and grassroots development across Sub-Saharan Africa. His expertise lies in developing high-performance football ecosystems that combine elite player development, commercial strategy, stakeholder engagement, and institutional growth. As CEO of Stars Builders Academy and through leadership roles with LaLiga, Ondo State Football Agency, and professional football clubs, he has led initiatives in academy development, football operations, strategic partnerships, marketing, communications, and governance.
Samuel Ajayi
Technical & Talent Management
PROFILE
Experienced football professional with over 13 years of expertise in youth development, academy structures, and grassroots football programmes, complemented by 10 years as a professional player across Nigeria and West Africa. With seven years as a performance head coach in Nigeria’s Nationwide League, he has built competitive teams, implemented performance frameworks, and developed players within structured football environments. He also brings strong stakeholder management capabilities and a deep commitment to clear pathways for emerging talent.
03 / FLAGSHIP PROJECTS
The Draught Premier League (The DPL)
The Future of
Competitive Draught in Africa
The Draught Premier League is Africa’s first structured competitive draught ecosystem designed to elevate the game from informal recreation to organized sport and entertainment. The DPL brings together players, fans, venues, communities, and corporate partners through a dynamic league competition that promotes competition, engagement, and professionalism.
LIVE STREAMINGLIVE TABLE01
What Makes THE DPL Different?
- Structured Competition
- Community First
- Digital Integration
- Entertainment Focus
- Value Creation
02
Why It Matters
- Community Building
- Talent Discovery
- Economic Opportunity
03
Entertainment Transfer
- Live Audiences
- Shared Moments
- Fan Energy
- Media Content
- Impact Stories
- Unforgettable Experiences
FLAGSHIP PROJECT / JFA
JADAJOHANSA
Football Academy.
Developing the next generation of football talent through structured coaching, player pathways, and a culture of excellence. JFA extends BSI’s commitment to opportunity, community, and world-class sporting ecosystems.
Partner with JFA ↗04 / CONTACT US
Make the next move.
Whether you are a player, venue, brand, media organisation, or potential partner, we want to hear from you.
PHONE
+234 803 721 3206 | +234 810 382 9932
CONNECTING MILLIONS THROUGH THE POWER OF PLAY✦BUILDING AFRICA’S NEXT BIGGEST SPORT ECOSYSTEM.✦CONNECTING MILLIONS THROUGH THE POWER OF PLAY✦BUILDING AFRICA’S NEXT BIGGEST SPORT ECOSYSTEM.✦